3D Architectural Animation

Our architectural animation services leverage the power of 3D CGI to fully visualize your building and space designs in immersive and photorealistic detail. We utilize advanced 3D animation software and technologies to showcase your models with precision lighting, textures, materials, and environmental effects.

What is an architectural 3D Animation

Architectural animation, also known as architectural walk-throughs, is a captivating visual approach that leverages advanced 3D computer-generated imagery (CGI) to craft short films bringing architectural designs to life before they’re built. It starts by crafting intricate 3D models using software like 3ds Max and Autodesk Maya, then animating these models to showcase the design from multiple angles.
Unlike static renderings, animations use multiple images to create a movie-like experience, allowing stakeholders to explore aspects like spatial relationships, aesthetics, lighting, and design intent. Techniques such as tracking shots, flyovers, and walkthroughs provide an immersive preview of the envisioned space, helping everyone grasp the design more deeply prior to construction.

Screenshot of Jianzhou 3D Animation

Our 3D Architectural Animation Services

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Exterior Flythrough Animation

We specialize in creating dynamic and realistic fly-through animations of the exterior of buildings. This involves showcasing the architectural design, landscaping, and surrounding environment from various angles and perspectives. The animation highlights the aesthetics, scale, materials, and contextual integration of the project. Our team pays attention to every detail, including lighting, textures, and camera movements, to create a visually stunning and immersive experience.

Interior Walkthrough Animation

With our interior walkthrough animations, your clients will have a virtual tour through the interior spaces of buildings. These animations allow viewers to explore the layout, materials, lighting, and overall ambiance of the designed spaces. Our team focuses on capturing the atmosphere and mood of each space, creating realistic and engaging visuals. We pay attention to details such as furniture, finishes, and lighting to ensure an accurate representation of the interior design.

Interior Walkthrough Animation image
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Panoramic Animations

We also create interactive panoramic animations that allow users to navigate through 360-degree views of architectural designs. These animations provide a realistic sense of space and allow viewers to explore different angles, details, and perspectives. Our team pays attention to creating seamless transitions and smooth navigation, ensuring an immersive and user-friendly experience. We can incorporate interactive elements such as hotspots, enabling users to access additional information or explore specific areas of interest.

Animated Explainer Videos

Our animated explanatory videos use visuals, narration, and motion graphics to convey information effectively, making it accessible to a wide range of audiences. Our team focuses on creating clear and concise explanations, using visual storytelling techniques to engage the viewers. We can incorporate animated diagrams, infographics, and text overlays to enhance understanding and retention of the information.

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Realistic Visuals, Real Value

Benefits of Architectural Visualization Animation

Engaging Storytelling

Think of it as a visual narrative. Unlike static images, 3D animations captivate audiences by immersing them in the project's story. This keeps viewers interested and helps them envision what it's like to inhabit the space.

Sharper Design Visualization

Shifting from traditional methods to 3D animation revolutionizes how we see designs. Architects collaborate with CGI artists to transform ideas into lifelike renders, allowing them to fine-tune their vision before construction begins.

Clear Communication

Bridging the gap between architects and builders is vital. 3D animations serve as a universal language, enabling construction teams to grasp designs easily, minimizing errors and fostering teamwork.

Efficient Use of Time

Architects need room to innovate. Yet, manual tasks like sketching and model-building eat up time. With 3D animation, these tasks are streamlined, giving architects more time to explore creative ideas and accelerate project approvals.

Bringing Your Vision to Life​

Architectural 3D Animation Workflow

Our seamless workflow is designed to bring your architectural dreams to life through meticulous 3D animation.


Collection of Materials

The journey of crafting immersive architectural 3D animations with Phocus3D begins by assembling the necessary materials. Collaborating closely with clients, we gather architectural drafts, site plots, and the unique ideas they envision. This collaborative effort forms the bedrock upon which the captivating storyline will be constructed.

Script Presentation

With a comprehensive collection of information in hand, we meticulously shape a script that intricately outlines the animation's sequence and details. Our process emphasizes client involvement, and their valuable feedback is seamlessly woven into the script's fabric before proceeding.


The script comes alive through the art of storyboarding. Utilizing clay-rendering techniques, Phocus3D visually interprets the script's essence, bringing to life each scene and architectural nuance. This not only safeguards against misinterpretations but also ensures a shared vision among our team and clients.


Elevating the storyboard, we give birth to an animatic—an animated version of the narrative. This dynamic representation incorporates music, sound effects, and precisely timed transitions. Understanding the iterative nature of creativity, we graciously accommodate client revisions within a 50% limit, ensuring their satisfaction.

Style Renderings (Drafts)

The material aesthetics and design ambiance take the spotlight as we create vivid color renderings. These renderings provide a sneak peek into the visual style of the project and serve as powerful tools for client presentations. Additionally, optional static images are available to enrich promotional materials.

Final Draft

Guided by the approved style renderings, we meticulously craft the final animation draft, incorporating any requested adjustments. This phase is a testament to our commitment to realizing the client's vision while maintaining the narrative's artistic integrity.


With the animation's structure in place, we fine-tune it in the post-production phase. Client feedback and modifications are given the utmost attention, ensuring that the animation aligns with their desires while upholding the project's quality standards.

Final Delivery

The culmination of our dedication results in the final delivery stage. Phocus3D presents animations in MOV or MP4 format, meticulously balancing quality and file size. Clients can choose between 1080 HD and 4K options, tailoring the animation to their specific requirements.

Our 3D Animation Works

Architectural exterior animation effects
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Central Bay Smart Community 3D Animation
Screenshot of Janzhou New City 3D Animation
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Conceptual Animation of Jianzhou New Town
Urban Planning Panorama 3D Animation
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Xinjin City Planning Showcase Animation
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An Animation of the Canyon Legends Story
Science City Planning 3D Animation
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Science City Planning 3D Animation
Autostereoscopy 3D Animation for the Real Estate
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Autostereoscopy 3D Animation for the Real Estate

Frequently asked questions

These sets of questionnaires and answers by experts can help get a better understanding of our 3D animation service, timeline & process.

The cost varies based on the complexity of the script and the amount of work required for creating the models.

Observe natural environments attentively.

Some of the commonly used tools are 3ds Max, Autodesk, CAD, V-Ray, and Photoshop.

An architectural designer primarily focuses on the initial design work, while a 3D animation artist visualizes the ideas of the designer and presents them in the form of videos.

Modeling, materials, rendering, compositing, and editing.

Visualization encompasses the entire industry, whereas rendering is just one step within the process.

1.3D Model and Environment: The complexity of the building’s 3D model impacts cost. Using compatible ready-made models saves money. Aerial photography can substitute 3D environment for cost savings.

2.Animation Length: Cost is determined by video duration. Focus on angles highlighting key features. Create shorter versions for different marketing channels.

3.Camera Movements and Effects: Artistic movements and effects elevate costs. Collaborate with animators for creative yet budget-friendly solutions.

4.Time of Day and Weather: CGI offers lighting and weather options. Multiple settings increase cost. Balancing impact with budget is important.
5.Soundtrack and Sound: Royalty-free music is cost-effective. Synchronized audio adds value, but external voice acting incurs extra costs.

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